Privacy

Data privacy statement

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information. Every time you access our website, usage data is transmitted by your Internet browser and stored in log data (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our services. It is not possible to assign this data to a specific person.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 (1) lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and use of personal data when placing orders
When you place an order, we collect and use your personal data only to the extent necessary to fulfill and process your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the fulfillment of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners that we need to process the contractual relationship or service providers that we use as part of order processing. Neben den in den jeweiligen Klauseln dieser Datenschutzerklärung benannten Empfängern sind dies beispielsweise Empfänger folgender Kategorien: Versanddienstleister, Zahlungsdienstleister, Warenwirtschaftsdienstleister, Diensteanbieter für die Bestellabwicklung, Webhoster, IT-Dienstleister und Dropshipping Händler. In all cases, we strictly observe the legal requirements. The scope of data transfer is limited to a minimum.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Use of an external CRM system
We use a web-based customer relationship management system for customer management, offer and contract processing. For this purpose, your data is collected in the context of your (offer) inquiry as well as the order and stored at the company
CAS Software AG, CAS-Weg 1 – 5, (Wilhelm-Schickard-Str. 8-12), 76131 Karlsruhe, Germany.

Use of Klarna (instant bank transfer)
All Klarna transactions are subject to the Klarna privacy policy. This can be found at https://www.klarna.com/de/datenschutz/.

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. We use cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We also use cookies on our website for the purpose of analyzing the surfing behavior of our site visitors.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-related advertising.

The processing is carried out on the basis of § 15 (3) TMG and Art. 6 (1) lit. f DSGVO from the legitimate interest in the above purposes.
The data collected from you in this way is pseudonymized by technical precautions. An assignment of the data to your person is therefore no longer possible. The data will not be stored together with other personal data from you.
You have the right to object to this processing of your personal data based on Art. 6 (1) f DSGVO at any time for reasons arising from your particular situation.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
Under the links below you can find out how to manage (including disabling) cookies in the main browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics
We use the Google Analytics web analytics service provided by Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The data processing serves the purpose of analyzing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transferred to the USA. For data transfers to the USA, an adequacy decision of the European Commission is available. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of your personal data based on Art. 6 (1) f DSGVO at any time for reasons arising from your particular situation.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent the collection by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you click here, the opt-out cookie will be set: Google Analytics opt-out.
For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

Use of Google Adwords conversion tracking
We use the online advertising program “Google AdWords” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked across AdWords customers’ websites.
The information obtained with the help of the conversion cookie is used to create conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.
You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.
To do so, you can prevent the storage of cookies by selecting the appropriate technical settings of your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
Furthermore, you can deactivate personalized advertising for you in Google’s advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de. You can also deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.
Further information as well as Google’s privacy policy can be found at: https://www.google.de/policies/privacy/.

Use of Google AdSense
We use the AdSense function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
This function serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-related advertising.
By means of this function, personalized, interest-related advertising ads from the Google Display Network are displayed to the visitors of the Provider’s website. In doing so, Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in the above purpose.
You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.
To do so, you can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.
Furthermore, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.
You may also refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can find more information and Google’s privacy policy at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/.

Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the affected person
You are entitled to the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing.

Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.